Alliance Française Brochure
The Alliance Française Brochure was created for a festival of events. While they were not sure what kind of image or logo they wanted, one thing was very important to them: that the design was to somehow distinctly represent French culture. I delivered the logo and indentity image of the hot air balloon, basing the idea on the first hot air balloon flight in france in 1783. The logo was at once light-hearted, immediately recognizable, and above all, very French.
The brochure was 4 color 8 panel gatefold brochure. The schedule was placed on the inner gatefold. Thus, unfolding the brochure gave increasing levels of information, culminating in the presentation of the festival events. The balloon icon is scattered throughout the entire design, producing a very festive and lively feeling. The preseident of the Alliance stated it was "the best brochure ever produced for the Alliance."
The Conference Center at UBS Tower
The UBS Tower was built a little over a decade ago, and they wanted their Conference Center marketed to the B2B Community. Incorporating their logo, I designed a complete marketing system to launch their brand, including a website, letter-head and promotional flyers and mailers.
In addition to designing Roadtech's logo and website, I have routinely designed other collateral materials, such as the advertisement shown here.
This is included here to show an expertise in vector design. Group MW had an in house designer that produced a logo for them, but the designer created the image in Photoshop using layers. Once produced, they realized they couldn't use it because it was not a vector file. They came to me, and I produced the version shown here in a vector format, meticulously utilizing the features of Adobe Illustrator to recreate the shapes and gradients found in the original bitmap file. The resulting design was a complete vector file, which they could utilize in any print media at any size they wished.
Progress Press Print Campaign
In addition to designing and maintaining the Progress press website, I was asked to generate a series of print advertisements, such as the one shown here, using an illustration I had created for them a few years earlier.